Decathlon
building
TRUST with
runners

The Objective

Raise awareness and consideration of Decathlon & Kiprun running gear among target demographic audiences within running communities around key store locations.
“Decathlon partnered with beans to celebrate the local run clubs making communities healthier and more connected”
35-54 Adults
London
18-34 Adults
Birmingham
18-44 Women
Social Runners

Community Tasks

Beans makes partnering with 100’s of IRL communities simple, scalable and secure through measurable tasks to engage and verify each activation

IRL shoutout at a Decathlon run event
IRL shoutouts

Crafted by Decathlon, made authentic by each community organiser.

Each shoutout is verified with video proof uploaded to beans, with full brand usage rights

Kiprun product sampling
Product sampling & giveaways

Decathlon provided beans with energy snacks and Kiprun items for community giveaways.

All logistics handled by beans with IRL numbers verified for zero wastage sampling

Decathlon flag at Tower Bridge
IRL custom branding

Decathlon used the beans creative team & merch API’s to have custom branding including running flags to be sent to each community.

Fully bespoke, almost zero lift.

Decathlon offer in a community WhatsApp chat
Offer in closed community chat

Decathlon drove fully tracked mass depth beyond IRL across invite only community areas using our fully customisable chat channel formats.

Co-branded dynamically with each community, delivered by organisers in their words.

The Result

Pixel map of the UKThe Social Thirties run clubLondon run communityRiverside Runners
so how did it go?
Decathlon
1000’s
of runners reached IRL and in exclusive community chat channels
beans
100’s
of UGC produced alongside 2 professional videos
beans
11.8%
click rate from links posted in closed chat channels
beans

Feeling

inspired?

Build and launch your first IRL community campaign at scale with beans, or learn more about how to get started.

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